'I'm on a horse' guy makes Old Spice return
His first Old Spice ad was just voted the best commercial of the past year at Cannes, and now Isaiah Mustafa is back with an encore. In this new Wieden + Kennedy spot, he log-rolls, walks on water, shows off the cake he baked in the "dream kitchen" he built himself, does a "swan dive" and winds up in a hot tub. At the end, he's perched proudly on a motorcycle instead of a horse. "So, ladies," he says. "Should your man smell like an Old Spice man? You tell me." Hard to argue with the awesomeness.
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AdFreak is your daily blog of the best and worst of creativity in advertising, media, marketing and design. Follow us as we celebrate (and skewer) the latest, greatest, quirkiest and freakiest commercials, promos, trailers, posters, billboards, logos and package designs around. Edited by Adweek's Tim Nudd. Updated every weekday, with a weekly recap on Saturdays.


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