Ikea Squeezes 2,800 Products Inside Single Web Banner Ad Even its digital marketing saves you space
Here's a great little digital stunt by Ikea. To emphasize the point that its furniture and other products help you to save space, the Swedish retailer has squeezed an entire store—some 2,800 products—inside a 300-by-250-pixel banner ad. As you move your mouse around the banner, the products get magnified. You can click on them, and it takes you to a page where you can order them. We can probably agree that this may not be the most practical way to browse merchandise, but it fits so well with the brand that it's undeniably charming—a wonderful big/little idea. It's actually reminiscent of the BMW banner ad we wrote about last year, which was 18,000 pixels long … and not a bad read at all. Via Adland.
- Would Yahoo or Facebook Make a Better Tumblr Parent?
- Gevalia Aims for a Buzzy Social Partying Weekend
- Modest Buzz for NewFront Content Based on Social Sharing Data
- Former Publicis COO Richard Pinder on Reimagining Global Networks
- Meet the Sleepy's Creative Finalists
- Yahoo Adding Tweets to Homepage
- Embattled Abercrombie CEO Backpedals on Exclusionary Comments
- NBCUniversal Expands Licensing Deal With Amazon
- Goodby, Silverstein Brings the Funny for YouTube's First-Ever Comedy Week
- Yahoo in Talks to Acquire Tumblr
- Obscure Direct Response Brands Dominate Facebook Chatter
- He Shoots, He Scores: David Beckham's 10 Most-Viral Commercials
- California Winery's Ads Pair the Product With Sex, Drugs and More Sex
- The Story Behind 'This Is Water,' the Inspiring Video People Can't Stop Watching
- 16-Year-Old Media Mogul Tavi Gevinson Is Expanding Her Empire
- Banking Mobile Apps Used by 58% of Consumers
AdFreak is your daily blog of the best and worst of creativity in advertising, media, marketing and design. Follow us as we celebrate (and skewer) the latest, greatest, quirkiest and freakiest commercials, promos, trailers, posters, billboards, logos and package designs around. Edited by Adweek's Tim Nudd. Updated every weekday, with a weekly recap on Saturdays.