Iacocca's back, but that's not good

Let’s start by at least admitting that Chrysler’s
apparent decision to rehire Lee Iacocca to appear in its ads
is a better idea than the automaker’s off-the-wall initiative a few years back
to make Celine Dion the center of its marketing efforts. That having been said,
bringing Iacocca back in front of the camera is—forgive the pun—an
unnecessary retread. Sure, the guy has been around the auto industry for a
long time (witness this picture of him with a fellow Ford exec in the 1960s
before he joined Chrysler), but that’s part of the problem.