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Hyundai and agency Innocean will be running two spots in Super Bowl XLV for the redesigned 2012 Elantra. And they'll be trying to pull the wool over your eyes. The first ad, which will actually break this weekend during the AFC championship game, makes the point that people who buy boring cars are "sheep." And yes, it shows a sheep driving a car! (Perhaps it's taking its cues from corporate sibling Kia, which has been making hay—which I think sheep eat if they get hungry enough—with ads featuring hamsters.)
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