Hyundai Drivers Do the Most Asinine Things for Football in Brand's New NFL Ads

Hyundai drivers are weird, weird people who do weird, weird things because of football, according to Innocean USA's amusing new ads for the NFL sponsor. In "Choices," a Pittsburgh Steelers fan has to clean up baby mess in his Hyundai Santa Fe. But what if he misses a crucial play while deciding whether or not to wipe up the vomit with his Terrible Towel? Thanks to his car's 8-inch Touch Screen with Sirius XM recording feature, he won't miss anything. As for the vomit, well, you can see for yourself. OK, so maybe the cause-and-effect isn't super clear in this ad, and as a Ravens fan I'm required to hate it, but I see what they were going for. Still, if that towel's actually been to a Steelers game, it's had grosser stuff smeared on it there than anything a child could produce. The second spot, "Fishing Trip," poses another dilemma. A Miami Dolphins fan might miss the game because he has to take his in-laws out for the afternoon. Of course, a silly, 1980s-sitcom problem requires an equally boneheaded solution, and our hero obliges (with help from his Elantra's Proximity Key Entry with Push Button Start) just so he can sit at home and watch the Dolphins lose for 17 weeks straight. Is it a mistake to connect the Hyundai with two instances of terrible judgment? Probably. But since they're shackled to professional football, they're used to it by now. CREDITS Client: Hyundai Chief Marketing Officer: Dean Evans Director, Brand Marketing Communications: Paul Imhoff Senior Group Manager, Brand Marketing & Advertising: Monique Kumpis Agency: Innocean USA CCO: Eric Springer Group Creative Director: Barney Goldberg Associate Creative Director, Art: Jose Eslinger Associate Creative Director, Copy: Carissa Levine VP, Group Account Director: Marisstella Marinkovic Account Director: Bryan DiBiagio Account Supervisor: Jene Crandall Account Executive: Alison O'Neill Director of Product Information: Brian Bittker Product Information Specialist: Lawrence Chow Senior VP, Planning and Research: Frank Striefler VP, Planning Director: Kathleen Kindle VP, Media Planning: Ben Gogley Media Director: James Zayti VP, Director of Integrated Production: Victoria Guenier EP/ Content Production: Nicolette Spencer Content Producer: Melissa Moore Business Affairs Director: Ann Davis Assoc. Business Affairs Director: Lisa Nichols Broadcast Traffic Supervisor: Theresa Artaserse Broadcast Traffic Manager: Valerie Neibel Project Management Supervisor: Darin Schnitzer Production Company: O-Positive Director: David Shane DP: Ottar Gunnerson Executive Producer: Ralph Laucella Producer: Ken Licita Product Manager: Sameet Patadia

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Hyundai Drivers Do the Most Asinine Things for Football in Brand's New NFL Ads

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