Huggies Helped This Blind Mom See Her Pregnancy Ultrasound by 3-D Printing the Baby New vision of the maternal bond

Seeing ultrasound images is a special part of most pregnancies, but women who are blind, of course, don't get that experience. So, Huggies Brazil approximated it for one visually impaired woman by 3-D printing a sculpture of her unborn child that she could touch.

Ad agency Mood worked on the project with 3-D printing firm The Goodfellas.

"As a brand, Huggies considers each moment of this new phase in the lives of many women—the maternal role," says Priya Patel, birector of baby care at Kimberly-Clark Brazil. "Huggies believes that such protective embrace and bond help babies grow up happy."

Client: Kimberly-Clark / Huggies
Agency: Mood
Creative VP: Valdir Bianchi
Head of Digital: André Felix
Creative Director: Bruno Brasileiro, Felipe Munhoz, and Rafael Gonzaga
Creation: André Felix, Bruno Brasileiro, Felipe Munhoz, Rafael Gonzaga, and Ricardo "Brad" Correia
Artbuyer: Rita Teofilo and Thiago Campos
Project Manager: Rafael Coelho
Client Services: Fabio Meneghati and Andrei Sanches  
Digital Media: Mariana Costa and Sabrina Titto
Planning: Daniel Rios and Rafael Martins
3D Production: the goodfellas
Graphic Production: Julio Coralli and Dayane Souza
Post-production: Byanca Melo 
Photographer: Lucas Tintori, Rodrigo Westphal Galego, and Fábio Kenji
Soundtrack: Lua Nova - Conductor Fred Benuce
Producer: La casa de la madre
Stage Director: Jorge Brivilati
Screenplay: André Castilho
Client approval: Lizandra Bertoncini, Maria Eugênia Duca, Priya Patel, and Simone Simões
Public Relations Agency: Edelman Significa and Giusti Comunicação

Get the The AdFreak Daily newsletter:

Thanks for signing up! Check your inbox for a confirmation email.


Sign up for AdFreak Newsletters

About AdFreak

AdFreak is a daily blog of the best and worst of creativity in advertising, media, marketing and design. Follow us as we celebrate (and skewer) the latest, greatest, quirkiest and freakiest commercials, promos, trailers, posters, billboards, logos and package designs around. Edited by Adweek's Tim Nudd.

Click to Subscribe to AdFreak RSS