HTC's Absurd Rap Anthem Is So Joyously Bad, You Have to Love It

'Y'all know who we be? We HTC'

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"We own the universe. Galaxy is overrated."

If you enjoy that level of hyperbole from a scrappy smartphone underdog like HTC, you're going to love the brand's ridiculously self-indulgent new rap video, "Hold the Crown."

Touting the HTC One as nothing less than "the greatest smartphone ever created," the song features rapper Doc G, best known for joining legendary hip-hop and soul group P.M. Dawn during its 2005 comeback. 

The video is certainly laughable, but it was clearly made with an admirable level of self-satire.

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