HP strategy runs off rails in Simpson video

Recently, I must admit, I positively gushed about HP's current "personal" campaign. But in a move that's a sorry departure from those brilliant, eye-catching ads, the company has reportedly spent $200,000 to have several HP products featured in the new video from Jessica Simpson, "A Public Hpandydick Affair." If you don't want to watch the whole thing, here's a small picture of Andy Dick, playing the guy behind the rental counter at a roller rink, showing off his Ipaq handheld to the admittedly attention-getting cast, which, in addition to Simpson, includes Christina Applegate, Christina Milan and Eva Longoria. (Oh, Ryan Seacrest also has a cameo as the girls' limo driver.) Whatever this means for HP, it's a far cry from Pharrell Williams, whose HP commercial, the latest in the "personal" series, is now posted on the company's site.

—Posted by Catharine P. Taylor

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