HP strategy runs off rails in Simpson video | Adweek HP strategy runs off rails in Simpson video | Adweek
Advertisement

HP strategy runs off rails in Simpson video

Recently, I must admit, I positively gushed about HP's current "personal" campaign. But in a move that's a sorry departure from those brilliant, eye-catching ads, the company has reportedly spent $200,000 to have several HP products featured in the new video from Jessica Simpson, "A Public Hpandydick Affair." If you don't want to watch the whole thing, here's a small picture of Andy Dick, playing the guy behind the rental counter at a roller rink, showing off his Ipaq handheld to the admittedly attention-getting cast, which, in addition to Simpson, includes Christina Applegate, Christina Milan and Eva Longoria. (Oh, Ryan Seacrest also has a cameo as the girls' limo driver.) Whatever this means for HP, it's a far cry from Pharrell Williams, whose HP commercial, the latest in the "personal" series, is now posted on the company's site.

—Posted by Catharine P. Taylor

Get the The AdFreak Daily newsletter:

Thanks for signing up! Check your inbox for a confirmation email.

Topics:
Advertisement

Sign up for AdFreak Newsletters

About AdFreak

AdFreak is your daily blog of the best and worst of creativity in advertising, media, marketing and design. Follow us as we celebrate (and skewer) the latest, greatest, quirkiest and freakiest commercials, promos, trailers, posters, billboards, logos and package designs around. Edited by Adweek's Tim Nudd. Updated every weekday, with a weekly recap on Saturdays.

Click to Subscribe to AdFreak RSS