Howard’s big mouth sinks diet company
Weight-loss company JEC Nutrition is about to serve Howard Stern a big fat lawsuit after Stern ridiculed a guy who’s been on JEC’s diet for being “fatter than ever.” As Page Six reports, JEC CEO Kelly Lockwood was appalled at Stern’s on-air assessment of “Crazy Cabbie” (aka Lee Mroszak) and his still-full-bodied figure. “The first thing out of Howard’s mouth was, ‘Geez, Cabbie, you look fatter than ever,’ ” Lockwood says. “Then, [Stern sidekick] Ralph Circella says to Cabbie something like, ‘What the hell are you doing in here promoting a weight-loss product, you fat piece of [bleep]! Why don’t you lose 60 more pounds and then come back?’ This was horrendous for us.” Horrendous to the tune of a 20 percent sales drop, according to Lockwood, who wants $100 million in damages—five times what Stern paid for his fancy new piece of real estate in Southampton.
—Posted by Tim Nudd
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AdFreak is your daily blog of the best and worst of creativity in advertising, media, marketing and design. Follow us as we celebrate (and skewer) the latest, greatest, quirkiest and freakiest commercials, promos, trailers, posters, billboards, logos and package designs around. Edited by Adweek's Tim Nudd. Updated every weekday, with a weekly recap on Saturdays.


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