How Vince became an infomercial superstar
When I first saw Vince Offer in action, shilling ShamWows as if they were the manifest destiny of modern life, I didn't think much of it. But soon it seemed like everyone was talking about the aggressive indifference of "that ShamWow guy." Now, he's returned with Slap Chop (see the video below), a vegetable chopper that Vince promises will make you thinner, wealthier and an all-around better human being. Then again, he makes a lot of dubious promises, like, "You're gonna love my nuts!" Now that he wasn't just a one-hit wonder, I had to learn more about the man who could beat Billy Mays at his own game. Turns out Vince wrote and directed a 1999 flick called The Underground Comedy Movie, promoted with the promise that it was "guaranteed to offend everyone." Despite the star power of Joey Buttafuoco and Slash, the movie was a massive dud, and Vince returned to his previous life as a huckster selling cheap appliances. Then he got his hands on a ShamWow and a headset, boldly claiming his spot in the pantheon of TV pitchmen.
—Posted by David Griner
- Deep Focus Snares Nespresso, Nabs BBDO Creative Exec
- The 5 Time Slot Showdowns Will Look Like This
- Our Picks for the 5 Best and 5 Worst New TV Shows
- Yahoo Board Approves $1.1 Billion Tumblr Purchase
- The Biggest Web Series Opportunity for Brands Wasn't at the NewFronts
- Undertone Releases Responsive Design Cross Platform Ad Format
- Shopper Marketing Is Going Mainstream
- Would Yahoo or Facebook Make a Better Tumblr Parent?
- This Summer Could Be the Breakthrough in Mobile Advertising
- Dumb Ways to Die Is Now a Video Game for the iPhone and iPad
- Goodby, Silverstein Brings the Funny for YouTube's First-Ever Comedy Week
- This Is What We Saw at the TV Upfronts This Year
- The Story Behind 'This Is Water,' the Inspiring Video People Can't Stop Watching
- Obscure Direct Response Brands Dominate Facebook Chatter
- How BBH Perfected the Twist Ending for the Year's Best Beverage Ad
- Your Rich Friends Don't Really Want to See You in Person, Says Report
AdFreak is your daily blog of the best and worst of creativity in advertising, media, marketing and design. Follow us as we celebrate (and skewer) the latest, greatest, quirkiest and freakiest commercials, promos, trailers, posters, billboards, logos and package designs around. Edited by Adweek's Tim Nudd. Updated every weekday, with a weekly recap on Saturdays.


Email
Print







