How Vince became an infomercial superstar | Adweek
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How Vince became an infomercial superstar

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When I first saw Vince Offer in action, shilling ShamWows as if they were the manifest destiny of modern life, I didn't think much of it. But soon it seemed like everyone was talking about the aggressive indifference of "that ShamWow guy." Now, he's returned with Slap Chop (see the video below), a vegetable chopper that Vince promises will make you thinner, wealthier and an all-around better human being. Then again, he makes a lot of dubious promises, like, "You're gonna love my nuts!" Now that he wasn't just a one-hit wonder, I had to learn more about the man who could beat Billy Mays at his own game. Turns out Vince wrote and directed a 1999 flick called The Underground Comedy Movie, promoted with the promise that it was "guaranteed to offend everyone." Despite the star power of Joey Buttafuoco and Slash, the movie was a massive dud, and Vince returned to his previous life as a huckster selling cheap appliances. Then he got his hands on a ShamWow and a headset, boldly claiming his spot in the pantheon of TV pitchmen.

—Posted by David Griner

Topics: Griner, Infomercials
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