How Summer's Eve Learned to Stop Insulting People and Love the Vagina

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Summer’s Eve has turned its penance from last year’s horrible and much-hated douche-more-earn-more print ad into an actual semi-provocative new direction for the brand. Last year’s ad couldn’t have been more out of touch—its suggestion that women douche before asking for a raise came off as weird at best. Now, following an apologetic nationwide “listening tour,” the brand is launching new ads from The Richards Group that dispense with the decorous innuendo and inadvisable workplace tips in favor of a celebration of the vagina as the central human organ in the history of the world—the cradle of life, the center of civilization, the cause of innumerable major wars over women (see: Cleopatra and Helen of Troy) started by horny men.

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