How Not to Look Like a Complete Idiot at Advertising Week | Adweek How Not to Look Like a Complete Idiot at Advertising Week | Adweek
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Advertising Week

How Not to Look Like a Complete Idiot at Advertising Week Colle+McVoy presents the 'Question Generator' app

Next week is Advertising Week in New York. The main question for anyone planning to attend is, of course: How can I avoid being exposed for the imbecilic fraud that I am? Luckily, ad agency Colle+McVoy is here to help with its Advertising Week Question Generator app. The app automatically generates awesome questions for you to ask after each panel by randomly cobbling together a beginning, a middle and an end from intelligent-sounding prewritten segments. Check out the print ad below (which will appear in the Advertising Week guide) for examples, or take the app for a spin. It's uncanny in that almost every combination sounds like something someone in advertising would say. Whether this makes you sound smart or not, however, is anyone's guess.

CREDITS
Client/Agency: Colle+McVoy, Minneapolis
Chief Creative Officer: Mike Caguin
Executive Creative Director: Eric Husband
Copywriters: Adam Ridgeway, Lee Hanson
Creative Director: Greg Scott
Creative Developer: Max Thorson
Interactive Designers: Ben Clymer, Dan Jenstad
Interactive Developer: Derek Kirchhoff
Creative Technology Director: Jeff Bennett
Interactive Producer: Bridget Charon
Editor: Josh Van Patter
Video Producer: T.J. Beagan
Project Manager: Maria Doering
Quality Assurance: Chad Rieder

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