How the Music Company on Old Spice's 'Dadsong' Got the Ad's Twisted Genius Just Right

Scoring the sequel to 'Momsong'

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Old Spice this week unveiled "Dadsong," its second lunatic 60-second musical via Wieden + Kennedy—the sequel to the award-winning "Momsong" from a year ago. Clearly, the music on a commercial like this isn't just an important component—it's the main component, around which everything revolves.

AdFreak caught up with Sara Matarazzo, owner of music company Walker, which coordinated the scoring and recording of the music, to ask how it all came together.

AdFreak: What was the brief for "Dadsong"?

Sara Matarazzo: We worked on the "Momsong" campaign, so the idea for this one was to create the second single off the "album."

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