Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
If you're planning on rolling out a kids' campaign with an animated character this year, you might be interested in Kidscreen's three-part series on children's TV viewing habits. The series covers recent research by Dr. Maya Götz of the International Central Institute for Youth and Educational Television in Germany. Part one is boring and expected, pointing out that male leads overwhelmingly outnumber female leads in kids' TV shows around the world, and that most female characters are overly sexualized with unrealistic body proportions.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in