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New York City showed off its new skeletal speed-warning signs last week, part of the Department of Transportation's ongoing campaign to show that a pedestrian's odds of death are greatly reduced if the car that hits them is traveling below 30 miles per hour—the limit across much of the five boroughs. As it turns out, The Barbarian Group had a hand in concepting and executing the ads. (Benjamin Palmer, CEO of the Cheil-owned digital agency, is friendly with DOT brass Janette Sadik-Khan).
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