Horror-film festival earns bloody thumbs-up | Adweek
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Horror-film festival earns bloody thumbs-up

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Everyone leeches off Facebook's popularity and brand equity. Here, at least, it's darkly amusing—with a hacked-off hand giving a thumbs-up to the 31st FantasPorto-Oporto International Horror Film Festival. The ad was placed by a local newspaper that's sponsoring the fest. See the full ad here, by DraftFCB in Lisbon. Previously in advertising dismemberment: "Heads off to this 'Evil Dead the Musical' spot."

Topics: Draftfcb, Europe, Movies, Nudd
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