Horrifying PSA Asks: Are You a Monster When You're Drunk?

Super grim spot for children's charity

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Well, here's a lovely bit of emotional carnage for your Friday—a creepy-as-hell PSA from Finnish agency Euro RSCG Helsinki for a charity called Fragile Childhood that shows kids wandering around a bleak, forbidding landscape and being preyed upon by monsters. But it turns out these are their parents. "How do our childen see us when we've been drinking?" says the on-screen copy at the end. The children in the spot really do look impressively freaked out.

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