Hootie's BK ad makes comic strip history | Adweek
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Hootie's BK ad makes comic strip history

Bk_hootieAdFreak's daily comics-reading ritual was interrupted by a sudden craving for lite rock and bacon strips, thanks to Thursday's "Boondocks" strip.

In it, the cartoon's jaded teenage brothers lament the fact that the latest Burger King spot from Crispin Porter + Bogusky finds Hootie and the Blowfish lead singer Darius Rucker clad in a violet velour cowpoke's outfit to literally sing the praises of the restaurant's Tender Crisp Bacon Cheddar Ranch Chicken sandwich … while wandering through a psychedelic dream-corral filled with colorful plastic horses, blossoming burger-trees and a dozen laddie-mag centerfold types in various stages of undress. "Maybe it was supposed to air only in Japan," one of the brothers speculates.

Sure, CP+B creatives may do all right for themselves at the OBIEs and Cannes. And it was terribly thoughtful of them to provide Hootie with his first hit since … a long time. But to have a spot show up amid cultural milestones like "Family Circus" and "Fred Basset"? That's huge.

—Posted by Randi Schmelzer

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Topics: Burger King
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