Honda Wants You to Stop Using That Damn Pinterest Already Automaker gives pinners $500 to take a break
Honda is having its Pinterest and eating it, too—with a new campaign that urges top pinners to stop wasting their life already and get outside. Its "Leap List" campaign for the CR-V is all about getting out and living life to the fullest. So, for the Pinterest portion, Honda agency RPA is offering $500 each to the most active pinners (as identified by Mashable) if they'll take a 24-hour break from Pinterest—aka a "Pintermission" (groan)—and actually go out and do stuff they've been pinning about. Each pinner gets a personalized invitation via an @ mention. (Check out some of the invites after the jump.) If they accept, the pinners get $500 immediately and must set up a personal #Pintermission board, on which they are to post photos of their 24-hour Pinterest break. Honda will then repine those photos on its own page. So far, five pinners (traitors!) are on board. RPA also designed some "inspirational" posters (also after the jump) to encourage other pinners to take a Pintermission. The campaign is nicely designed and executed, but somewhat frustrating. If the only way your brand can relate to Pinterest is by dissing it, isn't it disingenuous to build a whole campaign around it?










- Yankees, Manchester City Team Up for MLS Launch
- ESPN's Cherie Cohen Headed to NBCUniversal to Focus on Cable
- Time.com Is On a Hiring Spree
- Pinterest Plays Coy on Ads, but Expect Commerce to Lead
- Digital Dignitaries Debate Display's Death
- Mayer Talks Tumblr Plans, Unveils New Flickr
- Spotify Launches Music Charts
- NBC Makes Bet on Fake Reality
- Nutella Thanks Its Biggest Fan, Founder of World Nutella Day, by Sending Her a Cease-and-Desist
- Ad of the Day: Nike
- Advertising Student Ships His Pants to Kmart's Agency, Lands Internship
- The New York Times Reinvents the Boring Banner Ad
- How AT&T Got Kids to Make Some of the Year's Best Ads
- Introducing Beardvertising: Tiny Billboards That Clip on to Your Beard
- This Summer Could Be the Breakthrough in Mobile Advertising
- WPP Created One Big Digital Shop From 8 Smaller Ones
AdFreak is your daily blog of the best and worst of creativity in advertising, media, marketing and design. Follow us as we celebrate (and skewer) the latest, greatest, quirkiest and freakiest commercials, promos, trailers, posters, billboards, logos and package designs around. Edited by Adweek's Tim Nudd. Updated every weekday, with a weekly recap on Saturdays.


Email
Print







