The Holidays Are a Scream for StubHub's Talking Tree Adding to the chaos of the season
If a tree falls in the forest, and it's StubHub's talking ticket tree, I hope I'm not there to hear it, because the unholy wailing sound it makes will shatter your nerves but good! I've had a love/hate relationship with Duncan/Channon's animatronic oak since it debuted last spring. But the holiday-themed "Screaming Tree" spot is just lame noise. When doofus sidekick Ben brings home a sack containing a Christmas tree, the decibels soar as the Ticket Oak mourns its piney cousin. Ben joins in, screeching that the new arrival was already dead when he bought it. There was a certain goofy/menacing edge to the StubHub tree in its previous appearances, but here there's no tension, brand message or even a fully developed concept. Besides, the bar for scream-driven marketing was set by Walmart's infamous clown spot, and "Screaming Tree," though 25 feet tall, doesn't begin to scale those heights of sublimely annoying lunacy. Overall, this is a sour note in the nonstop din of seasonal campaigns. I wish Ben had a chainsaw in his sack. Turn that tree into yule logs! Credits after the jump.
CREDITS
Client: StubHub
Head of Brand and Creative: Michael Lattig
Offline Marketing Manager: Jen Millet
Agency: Duncan/Channon
Executive Creative Director, Copywriter: Parker Channon
Associate Creative Director, Art Director: Ken Hall
Executive Producer: Christine Gomez
Account Director: Eric Dunn
Account Supervisor: Jenn Gbur
Production
Production Company: Biscuit Filmworks
Director: Mike Maguire
Managing Director: Shawn Lacy
Executive Producer: Colleen O’Donnell
Producer: Laure Stevens
Director of Photography: Ulrik Boel Bentzen
Editorial
Editing Company: Final Cut
Editor: Matt Murphy
Assistant: Scott Butzer
Executive Producer: Saima Awan
Producer: Suzy Ramirez
Post Effects
Production Effects Company: MPC
Managing Director: Andrew Bell
Producer: Nicole Fina
Lead 2-D Artist, Smoke: Mark Holden
Senior Colorist, U.S. Creative Director: Mark Gethin
Telecine Producer: Amanda Ornelas
Sound
Sound Mix: Lime Studios
Engineer: Loren Silber
Props
Animatronic Tree: Anatomorphex
Owner, Fabricator: Robert Devine
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AdFreak is your daily blog of the best and worst of creativity in advertising, media, marketing and design. Follow us as we celebrate (and skewer) the latest, greatest, quirkiest and freakiest commercials, promos, trailers, posters, billboards, logos and package designs around. Edited by Adweek's Tim Nudd. Updated every weekday, with a weekly recap on Saturdays.


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