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Tomorrow night is the premiere of the second season of The Biggest Loser on NBC. And speaking of big losers, more than 5,000 people got to see the episode a few days early at Biggest Loser house parties around the country on Saturday night, organized by NBC and House Party Inc. The idea is to manufacture word of mouth interest in the show. House Party president Parker Reilly explains: “The hosts and guests use our customized site to plan and organize their event, then it turns into a hive of activity.”
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