A hit endorser waiting to happen

A basic tenet in baseball is that chicks dig the long ball. So, historically, have marketers. But given the ongoing questions over steroids and their use by the biggest of boppers, sponsors may be in need of a new kind of hero. Step up to the plate, Craig Biggio. The Houston Astros second baseman is on pace to break the all-time record for being hit by a pitch. Going into Friday’s action, Biggio had taken one for the team 262 times, only five short of the modern-day record of 267, held by Don Baylor.