Hip actors do hip video for hip fashion label | Adweek Hip actors do hip video for hip fashion label | Adweek
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Hip actors do hip video for hip fashion label

Jason Schwartzman and Kirsten Dunst are two hipsters in love in what amounts to a self-consciously indie music video, above, for Opening Ceremony clothing, which provided the stars' wardrobes. I'd never heard of Opening Ceremony until now, but their Web site says they do for fashion what the Olympics did for "creatively merging sports, business and global participation." The other Olympic connection is that this meandering, four-minute, non-linear ad is on par with couples' ice dancing. But at least the company has progressed from 2008, when they let Chloë Sevigny develop a clothing line inspired by high-school nostalgia and her enthusiasm for Depeche Mode. Via Pop Candy.

—Posted by David Kiefaber

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