Hiking Pennsylvania? Watch for Weavers. | Adweek Hiking Pennsylvania? Watch for Weavers. | Adweek
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Hiking Pennsylvania? Watch for Weavers.

Weavers Pennsylvania has "more paths than anywhere," which apparently makes it a car-free wonderland for synchronized zig-zagging cyclists. For its new TV spots promoting the state’s trail offerings, Philly agency Red Tettemer created the Weavers, a noticeably unathletic team of riders devoted to weaving across paths. That’s usually not an activity embraced by the sober, and it wouldn’t endear them to hikers. But it is a clever way to jazz up what could be a pretty dull tourism pitch. You can check out the 60-second TV spot, or get a full taste of “the world between your legs” in this five-minute mockumentary.

—Posted by David Griner

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