Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
Pennsylvania has "more paths than anywhere," which apparently makes it a car-free wonderland for synchronized zig-zagging cyclists. For its new TV spots promoting the state’s trail offerings, Philly agency Red Tettemer created the Weavers, a noticeably unathletic team of riders devoted to weaving across paths. That’s usually not an activity embraced by the sober, and it wouldn’t endear them to hikers. But it is a clever way to jazz up what could be a pretty dull tourism pitch.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in