Hide your incontinence, or not, with Depend


Here's the new JWT campaign for Depend adult undergarments. The ads exploit the shame and fear people feel about their incontinence—in particular, about other people finding out about it—under the theme "People know." But of course, the ads explain that while people can know everything else about you, they don't have to know about your "condition" (though if you really want to keep it a secret, you shouldn't leave giant packs of Depends lying around, as the characters in the ads do). See one more TV spot after the jump, along with some print work.

—Posted by Tim Nudd



Get the The AdFreak Daily newsletter:

Thanks for signing up! Check your inbox for a confirmation email.


Sign up for AdFreak Newsletters

About AdFreak

AdFreak is a daily blog of the best and worst of creativity in advertising, media, marketing and design. Follow us as we celebrate (and skewer) the latest, greatest, quirkiest and freakiest commercials, promos, trailers, posters, billboards, logos and package designs around. Edited by Adweek's Tim Nudd.

Click to Subscribe to AdFreak RSS