Here's the Ad That Led the FBI to Whitey Bulger

Infamous Boston mobster Whitey Bulger was arrested in California on Wednesday after a 16-year manhunt—just days after the FBI began airing a new PSA about the case aimed at daytime viewers who might recognize Bulger's girlfriend, Catherine Greig. A tipster reportedly saw the spot, recognized Greig, and alerted the police. The 30-second PSA had begun airing in 14 U.S. cities, on shows like Ellen, The View, and Live With Regis & Kelly, urging people to be on the lookout for Greig, who was devoted to her appearance and was assumed to be visiting beauty salons regularly. "Recent publicity produced a tip that led agents to a residence in Santa Monica, California, where they located Bulger and Greig Wednesday evening," the FBI said. Hey, a 30-second spot can end a 16-year manhunt? TV advertising still works!

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