Here’s to the French (no, really) | Adweek Here’s to the French (no, really) | Adweek
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Here’s to the French (no, really)

AmbassadorAll things French were back in fashion at a Washington, D.C., reception Wednesday night featuring the French ambassador Jean-David Levitte (shown here) and honoring the spirits of France. The kind of spirits one drinks, that is. As in Ciroc vodka. Or Meukow cognac. And, of course, anything Grey Goose, which is made from French wheat and French ... well, you get the idea. As AdFreak enjoyed homemade foie gras and canapes at the ambassador’s residence, Levitte noted that America represents 37 percent of the more than $1 billion in export sales of French spirits each year. (By the way, the U.S. is the only “mature” market where such sales are increasing.) “Thank you, America,” Levitte said. But “freedom fries,” surely not one of America’s more mature moments, still chafed. “When we had a difficult moment two years ago, I visited [then Secretary of State] Colin Powell and said, ‘This cannot last,’ ” Levitte said. “He said, ‘Don’t worry, it won’t. For 200 years, France and America have been in marriage counseling.’ ” Clearly, booze has helped ease some of the pain. “You still have friends here,” soothed Peter Cressy, president of the the Distilled Spirits Council of the U.S., which sponsored the event.

—Posted by Wendy Melillo

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