If you're a woman with an eye for design, Big Lots will apparently have you at a loss for words. But thankfully, there's AutoTune.
In the chain's latest ad from agency OKRP, pairs of women—or "besties," as the press release puts it—register repetitive awe at living space layouts and home accessories, using shorthand exclamations that are easily understood among friends but are meaningless out of context. Interior designer and HGTV personality Meg Caswell anchors the spot, which puts phrases like "I can't," "Get out" and "Loving this" in a loop that might drive a reasonable person insane.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in