'GTA' wins the battle, CTA may win the war
The Chicago Transit Authority has reached a settlement with Take-Two Interactive to allow ads for Grand Theft Auto IV to return to Chicago's transit system in time for a needed holiday sales boost. The CTA pulled the ads back in April, breaching the $300,000 contract and causing the lawsuit. GTA may have won this round, but the CTA is planning to win the war. Its board has just voted to ban advertising for video games rated at or above "M" (age 17 and up), citing a "'demonstrable correlation' between intensely violent video games and violent or aggressive behavior." How demonstrable that correlation actually is, is debatable. It's unclear what will happen to current campaigns on the CTA for M-rated games, like Valve's Left 4 Dead. However, the CTA will continue to allow R-rated-movie ads, like the promos that ran this summer for The Dark Knight, a delightful little film in which a demented Heath Ledger blasts the crap out of most of Chicago. Holy double standard, Batman!
—Posted by Rebecca Cullers
- Gevalia Aims for a Buzzy Social Partying Weekend
- Would Yahoo or Facebook Make a Better Tumblr Parent?
- Former Publicis COO Richard Pinder on Reimagining Global Networks
- Meet the Sleepy's Creative Finalists
- Yahoo Adding Tweets to Homepage
- Embattled Abercrombie CEO Backpedals on Exclusionary Comments
- NBCUniversal Expands Licensing Deal With Amazon
- Ad-Supported App to Bring CW Programming to Apple TV
- California Winery's Ads Pair the Product With Sex, Drugs and More Sex
- Goodby, Silverstein Brings the Funny for YouTube's First-Ever Comedy Week
- The Story Behind 'This Is Water,' the Inspiring Video People Can't Stop Watching
- The 10 Best Commercials of 2012
- Dumb Ways to Die Is Now a Video Game for the iPhone and iPad
- Yahoo in Talks to Acquire Tumblr
- YouTube Star Tobuscus Forced Into Making Insane Musical Ad for Hot Pockets
- Microsoft Hammers Google in Leaked Parody of a Chrome Ad
AdFreak is your daily blog of the best and worst of creativity in advertising, media, marketing and design. Follow us as we celebrate (and skewer) the latest, greatest, quirkiest and freakiest commercials, promos, trailers, posters, billboards, logos and package designs around. Edited by Adweek's Tim Nudd. Updated every weekday, with a weekly recap on Saturdays.