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Iodine deficiency is a huge issue in rural India, and here's one unusual way to help solve the problem—iodized bindis.
The Neelvasant Medical Foundation and Research Center, a nonprofit group based in India, worked with ad agency Grey to create and distribute the medically enhanced versions of the decorative dots that women in India commonly wear on their foreheads.
Named the "Life Saving Dot," the product has slight shades of sci-fi, with recipients soaking up their daily dose of the nutrient through their skin (though it also seems similar in concept to, say, a nicotine patch).
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