Graphic British ads aim to slash knife crime | Adweek Graphic British ads aim to slash knife crime | Adweek
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Graphic British ads aim to slash knife crime

Knife

Man, Europe is really going all out with the violent ad imagery these days. This time, England has come up with a campaign to scare kids away from knives that looks like it was taken from Jack the Ripper’s day planner. It includes two videos, including one featuring a slideshow of brutal knife wounds. Also, “postcards depicting a hand mutilated by a knife attack are being handed out on the streets,” according to the Daily Mail. We’d love to see the reaction of the guy who thinks he’s just been handed a strip-club coupon. All joking aside, hearing about a knife-crime culture run amok hits American ears funny, but of course we’ve got different issues.

—Posted by David Kiefaber

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