Google Chrome Sends Grieving Daughter to College in New Ad | Adweek Google Chrome Sends Grieving Daughter to College in New Ad | Adweek
Advertisement

Google Chrome Sends Grieving Daughter to College in New Ad As if freshman year weren't hard enough

This latest Chrome spot from Google Creative Lab and BBH in New York—part of the brand's long-running and generally excellent "The Web is what you make of it" campaign—doesn't skimp on the pathos. At first it appears to be your prototypical 21st-century off-to-college ad, showing a daughter getting through her freshman year with virtual help from her dad (and his suite of Google products!). It's a pretty common setup that would seem to naturally contain enough emotional touch points for 60 seconds. But then BBH ups the ante by making Mom recently deceased—forcing father and daughter to learn how to connect in her absence. (In the end, they end up connecting mostly through her.) Clearly, this is a gamble. There's a reason there aren't many dead parents in advertising—they're a downer! Chrome has always gone for the real tear-jerkers in spots that have ranged from awkward to almost perfect. What about this one—over the top, or just right?

Get the The AdFreak Daily newsletter:

Thanks for signing up! Check your inbox for a confirmation email.

Advertisement

Sign up for AdFreak Newsletters

About AdFreak

AdFreak is your daily blog of the best and worst of creativity in advertising, media, marketing and design. Follow us as we celebrate (and skewer) the latest, greatest, quirkiest and freakiest commercials, promos, trailers, posters, billboards, logos and package designs around. Edited by Adweek's Tim Nudd and David Griner.

Click to Subscribe to AdFreak RSS