Good things happen with Bugaboo strollers | Adweek Good things happen with Bugaboo strollers | Adweek
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Good things happen with Bugaboo strollers

Parents who have enough money to buy a Bugaboo, the luxury Dutch baby stroller favored by the Sarah Jessica Parkers and Gwyneth Paltrows of the world, can feel good that a chunk of that change is at least going to a good cause. Bugaboo is now part of the Product (RED) initiative, benefiting AIDS programs in Africa. (The company contributes 1 percent of revenue across its full line of products.) This new animated spot from 72andSunny celebrates the company's philanthropy under the tagline, "Go and good things happen." The message is maybe a little muddled, but the animation and music ("Made Up Love Song Number 43" by the Guillemots) aren't bad. Your toddler will probably like it, anyway.

—Posted by Tim Nudd

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AdFreak is your daily blog of the best and worst of creativity in advertising, media, marketing and design. Follow us as we celebrate (and skewer) the latest, greatest, quirkiest and freakiest commercials, promos, trailers, posters, billboards, logos and package designs around. Edited by Adweek's Tim Nudd. Updated every weekday, with a weekly recap on Saturdays.

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