Godiva's New Box of Chocolates Will Be Gifted 4 Times, Thanks to Some Clever Packaging

Keep half, give half

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Here's a neat product from Godiva that bakes generosity right into the packaging.

McCann New York worked with the Belgian chocolatier to create "The Box that Keeps Giving." It's a kind of Russian nesting doll style box. When you open it, there are two boxes—one to keep, and one to give to someone else as a gift. When the second recipient opens his or her gift, there are two boxes in there, too—one to keep, and one to give.

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