Go play in traffic with those tar-filled lungs

AreyouasmokerNot only does this ad present smokers with an uncomfortable truth (or at least, what we assume is a truth) about the state of their lungs, but its placement—out in the road, in the way of traffic—adds to the sense of danger. It’s clever, and of course, smokers will hate it. Link via Billboardom via Dead Insect.

—Posted by Tim Nudd

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AdFreak is a daily blog of the best and worst of creativity in advertising, media, marketing and design. Follow us as we celebrate (and skewer) the latest, greatest, quirkiest and freakiest commercials, promos, trailers, posters, billboards, logos and package designs around. Edited by Adweek's Tim Nudd.

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