Go earn that GED and trash your crappy job | Adweek Go earn that GED and trash your crappy job | Adweek
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Go earn that GED and trash your crappy job

Your ged

The Ad Council and director Bo Platt make a potent, straightforward case for getting a GED: It can help break down barriers and lead to better jobs. Offended wait-staff, grocery-store workers and parking-lot attendants can send complaints to DDB, which crafted the spot and implies that such jobs generally suck. They do, of course, but folks filling such positions probably don't appreciate the reminder. Also, with the employment market tighter than an HR director's belt, GEDs might not pay the way they used to. As for the ad's central metaphor, well, I punch the walls of my cube all the time. And yet I never get a glimpse of a brighter future  just an unobstructed view of the copy machine. Via Osocio.

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