GM hits brakes on ‘Take it off’ spot | Adweek GM hits brakes on ‘Take it off’ spot | Adweek
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GM hits brakes on ‘Take it off’ spot

Tigra_1A tagline like “Take it off” just invites misbehavior. And sure enough, General Motors South Africa has had to pull a commercial for its Opel Tigra convertible (shown here) off the air after receiving complaints about its strong sexual undertones. “Take it off” is supposed to refer to the convertible’s roof; in the ad, it refers more often to women’s clothing. Several women appear topless, their breasts hidden by graphics. In one particularly unfortunate shot, a preschool girl takes off her shirt and is left wearing only a pair of panties. At least one critic said that could be construed as child pornography.

—Posted by Tim Nudd

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