Global Warming Targets Its Enemies First in New Ad Climate change 'doesn't need you to believe'
"Combustible," an amusing online video for the Global Climate Change Initiative, shows a loudmouth big-biz type on a city street yacking into his cell about how global warming's a load of bunk, even as he bursts into flame and disintegrates into a smoldering pile of ash. Ah well, these days if you want to smoke, you've got to step outside. The message: "Climate change doesn't need you to believe in it." The spot was created pro-bono by New York agency Realm. Via Fuel the Future.
Climate Change Initiative "Combustible" from Realm on Vimeo.
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AdFreak is your daily blog of the best and worst of creativity in advertising, media, marketing and design. Follow us as we celebrate (and skewer) the latest, greatest, quirkiest and freakiest commercials, promos, trailers, posters, billboards, logos and package designs around. Edited by Adweek's Tim Nudd. Updated every weekday, with a weekly recap on Saturdays.


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