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This print campaign by TBWA\PHS in Finland is intended to make you wonder if you're actually feeding your dog—or the worms inside him. "Who do you take care of?" ask the ads, which promote Pfizer's Canex All Wormer for Dogs. The visuals are pretty arresting, and the point's well taken—if you like dogs. Frankly, I think those worms look darn cute, with their slimy trails and oozing maws. They're right out of classic '70s Dr.
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