Get these guys for your next videogame ad | Adweek Get these guys for your next videogame ad | Adweek
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Get these guys for your next videogame ad

Canadian directing team the Purchase Brothers created the video above, "Escape from City 17 - Part One," the first in what may be a series of (uncommissioned) short films based on the videogame Half-Life. The five-minute clip sure is violent, with pails of blood spilled in semi-industrial, minimalist locales. The heroes make with the rapid-fire: rata-tat-tat! And masked bad guys' heads explode in graphic fashion: splat! (Those are awesome melon-splat sound effects. These guys should try a Whole Foods ad next.) David and Ian Purchase produced the short for $500 as a demo for their reel. It's gotten 1.5 million YouTube views in less than a week. Unlike some whiney media conglomerates that would have had the clip pulled, Valve Corp., the game's developer, met with the directors and concluded: "Hollywood could learn a lot from these guys." Damn straight!

—Posted by David Gianatasio

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