Germany debuts mentally ill stuffed animals

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

Promising hours of fun for the whole family, a German company has introduced a line of stuffed animals that suffer from psychiatric disorders. There's Dub the turtle, who has severe depression; Sly the snake, who suffers frightening hallucinations; Dolly the sheep/wolf, who has multiple-personality disorder; Kroko the crocodile, who is terrified of water; and Lilo the hippo, who's been obsessed with solving the same wooden jigsaw puzzle for months. The company's founder says: "It started as a bit of a joke with my girlfriend, who has lots of soft toys, and then we thought there could be something in the idea.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in