Geico's ad campaign has an evil British twin

Ads for British car-insurance site Confused.com, by Beattie McGuinness Bungay, are like alternate-universe versions of Geico's spots with Kash, the googly-eyed wad of banknotes. Folks don't see the money they saved on car insurance—that's the premise of Geico's ads. Instead, they're taunted by visions of what they could have bought with that extra dough. In one spot, a chubby hubby ogles a pair of strutting blue jeans his wife could've bought. He seems way too into those denim-clad legs-sans-torso.