Is Geico’s caveman replacing the gecko? | Adweek Is Geico’s caveman replacing the gecko? | Adweek
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Is Geico’s caveman replacing the gecko?

Caveman_3 Bill Green of Make the Logo Bigger has dug up another Geico caveman spot. This one’s a spoof of a Fox News-style point/counterpoint interview, in which the host badgers the caveman, asking him whether the line “So easy, a caveman can do it” can be offensive if it’s true. The caveman, who says he’s “not 100 percent in love” with the guy’s “tone,” tries to defend himself, but then a second interviewee piles on. This follows the earlier airport spot. A weird Geico caveman trailer has also surfaced, which is pretty humorous as well. Bill wonders whether The Martin Agency shouldn’t make a movie starring the caveman. For now, the offended Neanderthal seems content to be edging the gecko aside as Geico’s go-to guy.

—Posted by Tim Nudd

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Topics: Geico, Martin Agency
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AdFreak is your daily blog of the best and worst of creativity in advertising, media, marketing and design. Follow us as we celebrate (and skewer) the latest, greatest, quirkiest and freakiest commercials, promos, trailers, posters, billboards, logos and package designs around. Edited by Adweek's Tim Nudd. Updated every weekday, with a weekly recap on Saturdays.

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