Geico cavemen feeling the catharsis of rock | Adweek Geico cavemen feeling the catharsis of rock | Adweek
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Geico cavemen feeling the catharsis of rock

In a sure sign that civilized man has begun to devolve back to the hirsute, rock 'n' roll party animals from whence we sprang (that's some lede!), Geico's cavemen rock out with the band 3 Doors Down in commercials and a video for the song "Let Me Be Myself." That caveman really does capture the Fender Strat-fueled angst of the tune, which, let's face it, is all the cro-magnon has ever asked of the world in Geico's iconic ads from The Martin Agency. Are we 100 percent sure that's not Charlie Daniels in that clip above? There is a resemblance. Or maybe a long-lost Allman Brother. Or Jim Morrison? That's how he'd look if he were still alive. In fact, that's pretty much how he looked in '69. Jim was the Lizard King, though. He'd jam with the gecko.

—Posted by David Gianatasio

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