Garbage talks trash in French recycling ads

The giant trash heap in DDB Paris's campaign for French environmental agency Ademe seems like a decent enough fellow. Once you get past the stench of week-old cafeteria croissants and rotting Brie, he's got a certain joie de vivre, an offbeat je ne sais quoi that's irresistible. I think it's the accent. He sounds like Gerard Depardieu. In fact, there's a certain hulking, physical resemblance, though the pile of garbage is a better actor. He doesn't seem that much worse than most co-workers.