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Creatives at McCann Erickson picking up a copy of Friday’s New York Times must have been pleased. Splashed across the front page was an article about Bush’s inaugural festivities, with a lead based on the shop’s long-running MasterCard campaign:
"Tickets to all official inaugural events, including an "elegant" candlelight dinner with a special appearance by President Bush: $100,000. Tickets to all official inaugural events, two additional tickets to an "exclusive" lunch with Mr. Bush and Vice President Cheney, plus an all-access pass to any inaugural ball: $250,000.
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