Friend Request From Your Unborn Child Is Actually a Condom Ad | Adweek Friend Request From Your Unborn Child Is Actually a Condom Ad | Adweek
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Friend Request From Your Unborn Child Is Actually a Condom Ad Brazil scares guys on Facebook

What's the best way to scare a guy into using a condom? How about sending him a creepy Facebook friend request from the baby he might have if he doesn't use one? Brazilian agency AGE Isobar organized just such an insidious campaign for Olla condoms recently, as outlined in the case-study video below. The agency apparently targeted specific guys and created actual Facebook profiles for their unborn children (by tacking "Jr." on to their names), who then attempt to friend Daddy. Kind of a clever idea, though labor intensive—and surely against Facebook's usage guidelines. Via Adverve.

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