Foxwoods brings back 'The Wonder of It All'

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

Foxwoods is reintroducing its once-ubiquitous and oft-maligned ad theme song, "The Wonder of It All," and you could be the one singing it in upcoming commercials. The casino explains: "Anyone with even the slightest clue about pop culture throughout the 1990s could likely sing a few lines." True, but we've been working so hard to scrub those schmaltzy brass notes from our collective memory. Why make us relive the nightmare? Foxwoods says it wants to "find a new voice" for the song through a contest that invites artists to upload their own MP3 versions.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in