Foster's speaks Australian again in new ads

Since nothing about its beer separates it from the pack, Foster’s is returning to its classic “How to speak Australian” ad campaign for the U.S. market. Luckily, the GPS spot above is one of the funnier ones they’ve done, and makes up for the two spots below, which trade in lame topical humor and lame relationship humor, respectively. Adweek says the campaign, by Digitas in Chicago, “targets 25-34-year-old males … but should also appeal to older consumers who remember the brand from the 1980s and ’90s.”