Foster's speaks Australian again in new ads

Since nothing about its beer separates it from the pack, Foster's is returning to its classic "How to speak Australian" ad campaign for the U.S. market. Luckily, the GPS spot above is one of the funnier ones they've done, and makes up for the two spots below, which trade in lame topical humor and lame relationship humor, respectively. Adweek says the campaign, by Digitas in Chicago, "targets 25-34-year-old males ... but should also appeal to older consumers who remember the brand from the 1980s and '90s." You know, the ones who enjoy their Foster's with a shrimp off the barbie.

—Posted by David Kiefaber

Get the The AdFreak Daily newsletter:

Thanks for signing up! Check your inbox for a confirmation email.


Sign up for AdFreak Newsletters

About AdFreak

AdFreak is a daily blog of the best and worst of creativity in advertising, media, marketing and design. Follow us as we celebrate (and skewer) the latest, greatest, quirkiest and freakiest commercials, promos, trailers, posters, billboards, logos and package designs around. Edited by Adweek's Tim Nudd.

Click to Subscribe to AdFreak RSS