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Next time your penguin gets caught in an oil spill, reach for the Dawn. That’s basically the message of the 30-second spot at dawnsaveswildlife.com, which points out how Dawn is the consumer product of choice when it comes to cleaning—and saving—the animal victims of environmental disasters. A reader tipped us off to the commercial (thanks to Bill, who noticed this campaign on his friend’s blog), and honestly, we’ve no idea how long it’s been out there.
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